Dan DavidsonStarting a freelance career is exciting—but let’s be honest, it can also be intimidating. You’ve got skills to offer, maybe even a portfolio you’re proud of, but the big question remains: how do you actually land that very first client?
For many new freelancers, the default advice is to send cold emails, blast out LinkedIn messages, or apply to dozens of job postings. But here’s the truth: you don’t have to start that way. In fact, your first client is often much closer than you think.
A Personal Story
When I first started freelancing back in 2004, I didn’t have a polished website, a huge portfolio, or a client list to lean on. What I did have was a strong desire to create and a few people in my circle who knew I loved building things. My first project came from a referral—someone who needed a small website built. It wasn’t glamorous, and it didn’t pay much, but it gave me a chance to prove myself. That one project led to two more, then five, then ten. Looking back, I realize my first client didn’t come from cold pitching—it came from relationships and showing up with a willingness to help.
1. Start With Your Existing Network
Your first client will most likely come from people who already know you. Friends, family, former coworkers, or even acquaintances in your community are often the easiest path to paying work. Share what you’re doing in a genuine way:
- Post on LinkedIn about the services you’re now offering.
- Mention it casually in conversations.
- Send a short, personal note to a few trusted contacts letting them know you’re available.
Don’t underestimate the power of this step. People love to help when they understand what you’re offering and who you can help.
2. Offer Value Before Asking for Work
Instead of leading with “hire me,” lead with value. This could mean:
- Sharing a quick tip or resource related to your skillset.
- Offering to review a friend’s website and give feedback.
- Posting helpful insights on social platforms.
By showing what you can do, you naturally build trust—and trust turns into opportunities.
3. Showcase a Small Project
You don’t need a massive portfolio to get started. Instead, create one or two small, polished projects that demonstrate your abilities. For example:
- If you’re a designer, mock up a redesign of a familiar product.
- If you’re a writer, publish a sample article on Medium or your own blog.
- If you’re a developer, build a small, useful app or tool.
When potential clients see what you can do, they can immediately picture how you can help them.
4. Say Yes to Small Wins
Your first project may not be your dream gig—and that’s okay. A small website tweak, a short article, or a simple design project can open the door to bigger opportunities. Often, your first client leads to referrals and repeat work.
5. Focus on Relationships, Not Just Transactions
Freelancing isn’t about one-off jobs—it’s about building relationships. If you deliver good work, communicate clearly, and show reliability, clients will come back. Better yet, they’ll tell others about you.
Where Arches Network Fits In
One of the challenges I faced early on was feeling like I was figuring everything out alone. Communities like Arches Network didn’t exist then—but if they had, it would have been a game-changer. Inside Arches, you’ll find resources, tools, and most importantly, connections with other creators and entrepreneurs who are walking the same path. Sometimes, your next client isn’t just in your personal network—it’s in a community of people who understand the value of your work.
Final Thoughts
Your first client doesn’t require a complicated strategy. By leaning on your network, offering value, and starting small, you can land that first gig without resorting to cold pitching. Think of it as planting seeds—every conversation, project, or piece of content you put out there grows your visibility and trust. And once that first client says yes, momentum starts to build quickly.
If you want to accelerate that journey, consider joining Arches Network—because sometimes the fastest way to your first client is simply being in the right room with the right people.
About Dan Davidson
Dan is a creator at heart. Since 2004, he’s been helping people and businesses solve problems with thoughtful technology and clean design. When he’s not building, he’s probably running, tinkering with new ideas, or chasing adventures with his family.